Unveiling Engadin's
Outdoor Charms
Introducing "The Summer Paper": Your Alpine Adventure Guide
Embracing St. Moritz's year-round appeal, "The Summer Paper" is a carefully curated broadsheet designed to celebrate Alpine enjoyment under the sun. This dynamic publication aims to captivate and motivate Engadin visitors by presenting compelling narratives, latest trends in outdoor attire, and highlighting the region's diverse outdoor attractions and activities, including invigorating hikes and thrilling mountain biking trails. The content is tailored to appeal to explorers and adventurers seeking new experiences in the region, and has been further amplified through OOH billboards and digital channels.
Roles:
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Concept
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Creative Direction
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Project Management, Photo Production
Exploring the Summer Wonders
Our focus in the summer paper is on bike and hiking stories in nature. These are interspersed with exciting portraits, such as Rebecca Clopath, a chef from the region who only works with seasonally available ingredients.
Additionally, we feature exciting tips for your own excursions in the Engadin.
THE Posters
By showing athletes in action, we aim to encourage our target audience to get on their bikes and explore the mountain world around St. Moritz themselves.