There truly isn't a better place to relax than the Lower Engadin region. However, a significant challenge arose: city dwellers aged 25 to 45, a crucial target demographic, remained unaware of this stunning hidden gem nestled in the heart of Switzerland.

We've uncovered the true essence of the region—nowhere else in Switzerland can you experience this profound inner peace in nature quite like here. It's so remarkable that we've coined a term for it: "engadinized." Our strategy involved engaging influencers to venture into the enchanting mountain villages. They immersed themselves in exhilarating descents down pristine white slopes and reveled in the crisp mountain breeze. In addition, we launched a captivating paid campaign.

The "engadinized" hashtag is now widely used throughout the region

Roles:

• Concept

• Creative Direction