SportX

We launched a new brand strategy and campaign centered around the joy of sports, with the participation of SportX employees across all channels. For the recreational athlete, which all employees are, the primary focus is on the joy and fun of the activity, coupled with advisory service at eye level, excellent service, top products, and sometimes even extraordinary offers. SportX rightfully claims: "We take fun seriously."

We crafted a new visual world focusing on the natural essence experienced during sports activities, accompanied by a film series featuring quirky and charming commentary from a SportX employee, all filmed in the distinctive style of Wes Anderson.

To kick things off on social media, we introduced the "Recreational Athlete Sponsorship" initiative, seeking recreational athletes who desired comprehensive support akin to professionals. Thousands applied, and the winners and their journeys could be followed across all our channels.